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Chris Fenning

The First Minute

Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?

Every business conversation succeeds or fails in the first 60 seconds

– The First Minute by Chris Fenning shows how to capture attention and drive action from opening words.



This comprehensive communication summary and main techniques outline:



  • PREP Framework - State Position, Reason, Example, then Position again
  • Time Checks - Confirm availability before launching into content
  • Summary First - Lead with conclusions, then provide supporting detail
  • Validation Loops - Ensure understanding before moving to next points



2025 application: With shrinking attention spans, Fenning's front-loading technique becomes essential for virtual meetings.



Your Click.Apply.Grow™ journey: Practice 30-second summaries. Ask "Is now good?" first. State purpose immediately. Leaders using Fenning's methods report

50% shorter meetings

with better outcomes.



First minute wins. Rest follows.

The First Minute
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