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Deepak Malhotra & Max H. Bazerman
Negotiation Genius
Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
What Will You Learn?
Genius negotiators create value before claiming it through systematic preparation – Negotiation Genius by Malhotra and Bazerman transforms amateurs into negotiation masters. This comprehensive negotiation mastery guide and tactical frameworks outline:
- Investigative Negotiation - Information gathering beats tactical maneuvering
- Value Creation First - Expand pie before dividing it for better outcomes
- BATNA Development - Strong alternatives create negotiating power
- Cognitive Bias Navigation - Recognize and counter psychological traps
2025 application: Virtual negotiations require even more structured approaches and bias awareness. Develop your Click.Apply.Grow™ negotiation genius: Research deeply before negotiating. Create value collaboratively. Strengthen BATNA constantly. Negotiators using these methods achieve 42% better outcomes on average. Investigate thoroughly. Negotiate brilliantly.
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