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Roger Fisher, William Ury & Bruce Patton
Getting to Yes Book
Master Sales strategies from the world's leading business books!
Core Biz Category:
Sales
What Will You Learn?
Separate people from positions to find mutual gains – Getting to Yes by Fisher, Ury and Patton transforms negotiation from battle to collaboration.
This comprehensive principled negotiation summary and key takeaways reveal:
- Interests Not Positions - Dig beneath demands to discover underlying needs both parties share
- BATNA Development - Know your best alternative to strengthen negotiation confidence
- Objective Criteria - Use external standards rather than power dynamics to resolve differences
- Invent Options - Generate multiple solutions before evaluating to expand value
What most summaries miss: Their "One-Text Procedure" breaks deadlocks by building agreements iteratively.
Begin Click.Apply.Grow™ today: Ask "why" five times in your next conflict. Develop three alternatives before negotiating. Focus on interests. Negotiators using principled methods achieve
42% more value
for all parties.
Victory means everyone wins
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